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What we do

Public Relations
At Idea Workshop, intelligent, creative communications are at the core of our business. We provide PR planning and services with a focus on strategic messaging and compelling narratives that build awareness and reputation for organizations in increasingly crowded channels. We work with international brands, challengers and new ventures, providing a full suite of PR services including media relations, product launches, speaker opportunities and stakeholder events. Designed around innovation, authenticity and impact, our campaigns are always executed with rigorous planning and seamless execution. We communicate across all platforms and media channels with a clearly defined and consistent voice to gain mind and market share for our clients.

As technology has changed the way people connect with brands, we put social sharing at the centre of our thinking. Whether as a pure social strategy or part of a broader communications plan, we deploy social programs that are transformative in connecting brands with their desired audiences. As communicators first and foremost, we understand how to amplify our client’s voice with results-oriented social influencer, community-building, advocacy, paid and content rich campaigns that have memorable, measurable outcomes.

In an environment that is increasingly visual, good design has never been more important in expressing complex information in a clear and compelling manner. Our team of creative professionals specialize in translating business strategies into meaningful brand expressions. We ask the right questions to uncover the essence of our client’s brand and kick-start the creative process. From design for mobile, to brand identity, exhibit booths, reports and marketing materials, we help clients define and differentiate their market position.

Brand strength depends on consistency. We view the art and business of brand building as an opportunity to define the essence of an organization. By creating names, design and communications programs that make a powerful and emotional audience connection, we enhance our clients position in the marketplace and contribute to the success of the bottom line. We deploy a rigorous process to developing the guidelines and templates that are essential tools for brand coherence, making sure they are clear, easy to use and created in the spirit and voice of the brand. Brand building is a business essential and at Idea Workshop we bring brands to life.