Cygnus Investment Partners

Brand strategy / Brand identity

Cygnus Investment Partners LP is an asset management firm providing proprietary Canadian access to investment products of Kohlberg Kravis Roberts & Co. L.P. (KKR), one of the world’s pre-eminent private equity firms.

Working with senior management, Idea Workshop developed the brand strategy, identity and other key communications tools for the firm’s Canadian office, operating as the Canadian investment arm of private equity giant KKR.

Our work included the website development, business tools such as stationery and brochures and development of a social media presence. We also worked with the team to create the office signage and graphics at their BCE Place corporate headquarters.

Visit the Cygnus website

Cygnus Investment Partners