MISCELA

Media relations / Digital and print ads / Influencer marketing / Social media

An integrated marketing campaign for the Canadian launch of Miscela, a new food brand that helps consumers add natural healthy taste to every meal – in a convenient format.

A blend of digital advertising, influencer marketing, social engagement, video content creation and media relations were applied and effectively educated consumers, established brand visibility and supported retailer partnerships. This campaign generated measurable results as Miscela was seen, tasted and enjoyed across Canada!

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MISCELA