MISCELA

Media relations / Digital and print ads / Influencer marketing / Social media

An integrated marketing campaign for the Canadian launch of Miscela, a new food brand that helps consumers add natural healthy taste to every meal – in a convenient format.

A blend of digital advertising, in uencer marketing, social engagement, video content and media relations was applied and e ectively educated consumers, established brand visibility and supported retailer partnerships. This campaign generated measurable results as Miscela was seen, tasted and enjoyed across Canada!

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MISCELA