London UK’s prestigious Royal Opera House is world-renowned for its high-calibre ballet and opera performances. The Royal Opera House, in partnership with Arts Alliance Media, presented a program of live satellite broadcast of select ballet and opera performances to 1000+ cinemas in over 40 countries. Idea Workshop (Profis Communications) was enlisted to help launch the cinema season in Canada. Our team led outreach for the 73-cinema programs across Canada to media in ten provinces. Our efforts resulted in media traction Canada-wide, with airtime on some of country’s top programs, like CTV Regina Morning Live, CBC Voyage North, CBC Breakaway, and CTV Victoria. The season included productions like the Royal Ballet’s Nutcracker, Don Quixote and Giselle, along with Royal Opera titles such as La Boheme and Turandot. Our media outreach efforts for the season resulted in coverage in over 55 publications, TV shows and radio programs across Canada.