Salex

Social & digital marketing / Stakeholder events / Media relations / Design / Web design & development

Southern Ontario’s largest lighting agency had just designed and moved into the first office building in the GTA lit entirely by LEDs. With a new showcase for its international portfolio of lighting and control brands and the goal of expanding the architectural design side of the business, Salex wanted a marketing partner who understood this space to help propel it into new markets.

Targeting lighting design decision makers including architects, landscape architects and interior designers, as well as building market awareness for Salex’s existing portfolio, we developed a marketing plan for the company that included launching a social media program, targeted media relations, stakeholder communications and events, and the design and development of a new website that would up the appeal for this design-savvy audience.

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Salex