Skylark Children, Youth & Families

Brand strategy / Naming / Visual identity / Brand guidelines / Annual report / Communications materials

Skylark Children, Youth & Families – born from the merging of Delisle Youth Services and Oolagen Youth Mental Health – is a leading Toronto-based charity dedicated to children, young people and their families struggling with complex mental health and developmental needs.

Idea Workshop engaged with senior management and staff of both agencies, youth clients, Ministry officials, parents and donors to understand the strengths and focus of the new agency and what factors are important to the business strategy and creation of the new name and brand identity. The name Skylark speaks to clients – children, young people and families – as well; embodying a message of hope and promise that they, too, can soar to new heights and sing their own unique, glorious song.

Visit Skylark website

 

Skylark Children, Youth & Families