Plan Canada International

Design / Advertising / PR / Events

We work with this international child development agency on various strategic communications such as their annual report, targeted advertising campaigns and profile building pieces for the Because I am a Girl campaign.

We played a key role in managing media and public relations for the organization as it transitioned from the Foster Parents Plan brand. This included global media relations, emergency response and issues management. In addition, we led the Canadian launch of the Because I Am A Girl initiative, one of the most successful programs in the organizations history.

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Plan Canada International