Public Relations
Idea Workshop provides a wide range of PR services that create memorable headlines and increase brand awareness through earned media. We take a targeted approach – and build out a custom media relations strategy to craft compelling stories that support business goals.
- Communications strategy and planning
- Key message development
- Media relations
- Crisis communications
- Media training
As part of an integrated PR strategy we also plan and execute focused profile building opportunities, including:
- Project & product launches
- Events – consumer, media, influencer & stakeholder
- Speaking opportunities
- Awards submissions
- Partnerships & collaborations
Marketing
Leveraging effective channels can drive valuable conversations between brands and audiences. By focusing on measurable outcomes, we help our clients establish engaged communities by reaching their target audiences on the platforms they’re on.
- Content marketing
- E-newsletter design, development & deployment
- Sponsored campaign management (advertorials & social content)
- Digital advertising
- Influencer marketing
Branding
A strong and memorable brand is strategy made visible. With a clear understanding of client goals, we create names, visual identity and communications programs that make a powerful and emotional audience connection. We enhance our clients’ position in the marketplace and contribute to the success of the bottom line.
- Brand strategy
- Name generation
- Visual identity
- Brand guidelines and voice development
Interactive
As technology has changed the way people connect with brands, we put digital and social sharing at the centre of our thinking. Whether as a pure strategy or part of a broader communications plan, we deploy digital and social programs that are transformative in connecting brands with their desired audiences. We understand how to amplify our client’s voice with results-oriented social influencers, community-building, advocacy and content rich campaigns that have memorable, measurable outcomes.
- Mobile and website design, copywriting and development
- Search Engine Optimization & Google analytics
- Google ads & ad words
- Social media strategy
- Social media content calendars, deployment & community management
Design
As visual creatures, thoughtful design is a crucial element of audience brand recognition. Our team of creative professionals understands the value of effectively transforming business strategies into meaningful brand expression. We ask the right questions to uncover the message at the core of the brand, translating it into design that leaves a memorable impact.
- Logo design
- Design templates
- Advertising
- Marketing materials
- Reports & presentations
- Stationery & business cards
Value-added services
Creating a powerful brand is an important aspect of any business. Our extended service scope helps to promote and maintain engagement with stakeholders, providing the foundation for a robust communications strategy.
- Brand audits
- Consumer and stakeholder engagement
- Research & survey development
- Copywriting
- Video production
- Photography