Since 1986, SEDI has worked with businesses, governments and community groups across Canada to turn transformative ideas into large-scale opportunities for low-income Canadians, expanding economic opportunity for Canadians living in poverty.
We were engaged to develop a new brand that aligns with their strategic plans for growth. Our research and strategic work addressed how the organization could be strengthened and become more successful and sustainable through a well-researched and carefully considered, strategic rebranding program that included visual identity, naming, brand guidelines and digital content creation.