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Prosper Canada (SEDI)

Since 1986, SEDI has worked with businesses, governments and community groups across Canada to turn transformative ideas into large-scale opportunities for low-income Canadians, expanding economic opportunity for Canadians living in poverty.

We were engaged to develop a new brand that aligns with their strategic plans for growth. Our research and strategic work addressed how the organization could be strengthened and become more successful and sustainable through a well-researched and carefully considered, strategic rebranding program that included visual identity, naming, brand guidelines and digital content creation.

Branding by Idea Workshop

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