Cassels

Cassels Brock & Blackwell LLP, one of the largest business law practices in Canada, is focused on serving the transaction, advocacy and advisory needs of the country’s most dynamic business sectors.

Cassels turned to Idea Workshop to establish awareness of their extensive practice portfolio among business, trade and industry media. We continue to elevate the firm’s brand profile in Canada by facilitating thought leadership in multiple practice areas, increasing the profile of individual lawyers, and proactively generating press coverage that supports business development goals. Media relations efforts focus on ensuring that Cassels’ message is understood, that priority practice areas are identified and that lawyers’ expert opinions are heard.