CABN is an innovative, modular housing company that marries thoughtful design and engineering with patented technology to enable sustainable, flexible and accessible housing across North America.
Idea Workshop supported CABN in a variety of ways, including the company’s showhome launch event (May 2023). The announcement of CABN’s planned community in Augusta Township was another major milestone for CABN resulting in earned media placements through podcasts, broadcast television, and print and online articles.
Focus included strategic partnerships, event and conference planning (showhome launch, IDS 2023/24 and DesignTO), and building brand awareness in Canada and the United States. Idea Workshop was in charge creation of a variety of media lists and noteworthy documents from CABN including official press and wired releases, media invitations, and a internal database to house CABN assets. Successful outcomes led to CABN to be featured in CTV Ottawa, Dwell, Fast Company, Wallpaper, Designlines, Azure, and Yahoo News.
