CABN

CABN is an innovative prefabricated housing company that merges thoughtful design and engineering with patented technology to deliver sustainable, flexible and accessible housing across North America.

Idea Workshop’s media strategy positioned CABN as a key and growing player in North America’s net-zero, prefabricated building industry. By leveraging national news cycles – such as the 2025 federal election and the launch of Build Canada Homes – our team secured CABN’s inclusion in several media narratives about the future of housing in Canada, highlighting its approach to rapid housing delivery and broader business initiatives. In recognition of the company’s innovations in design, CABN took centre stage at the 2025 AZURE Awards, where the Augusta Township CABN Community received both the judge’s ‘2025 AZ Award’ and ‘People’s Choice Award.’

To complement CABN’s strong earned media presence, Idea Workshop designed, executed and managed a six-month advertising campaign on Google and Meta platforms, aimed at elevating CABN’s brand, generating thousands of qualified leads, and strengthening its reputation as a pioneer in rapidly built, sustainable housing.