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Idea Workshop is a company dedicated to telling stories in an exciting and compelling manner with the goal of gaining mind and market share for our clients.
We create customized public relations plans and media relations strategies to increase brand awareness.
Focusing on measurable outcomes, we help our clients establish engaged communities by reaching their target audiences on new and existing platforms.
We create names, visual identity and communications programs that make a powerful and emotional audience connection, enhancing our clients’ position in the marketplace.
We deploy digital and social programs that are transformative in connecting brands with their desired audiences.
We ask the right questions to uncover the message at the core of the brand, translating it into design solutions that have memorable impact.
Talent Canada shared Cassels’ Insight on preparing for Ontario’s new pay transparency rules that take effect in January 2026. Cassels partners Caitlin Russell and Maria Constantine say the changes go beyond just adding salary ranges to job posts. Think: no more “Canadian experience” requirements, disclosures if you’re using AI to screen candidates, and tighter rules […]
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