Salex Niagara Falls Illumination

Media relations / Public relations

An international media relations campaign to build awareness for Canadian architectural lighting agency Salex Inc., who won a global competitive bid to lead a $4m high tech lighting makeover for world-renown landmark Niagara Falls.

Focusing on highly targeted media outreach, our goal was to position Salex as the lead project partner amongst a team of international designers, architects and stakeholders, including the parks commissions for both the Canadian and American sides of the Niagara Falls.

Media relations efforts focused on ensuring Salex’s messaging was heard, highlighting how the company envisioned and implemented an innovative LED lighting solution that dramatically improved the landmark’s visitor experience, increased energy efficiency, and enhanced scalability of the lighting system for use during public events.