First Capital Realty

Media relations / Social media / Stakeholder relations / Events

One of Canada’s largest retail real estate owners and developers, First Capital Realty, is undergoing a $100 million redevelopment of the iconic Hazelton Lanes. Rebranded as Yorkville Village and merchandised with a curated selection of luxury fashion and lifestyle retailers, the urban shopping centre is a highly prized asset in First Capital’s portfolio.

We work with the developer and property management at Yorkville Village to support the centre’s new brand positioning and communicate its unique value proposition to multiple stakeholders.

Through social engagement, digital strategies and targeted media outreach, the transformation of the centre has attracted consumers and retail prospects alike, positioning Yorkville Village as central to one of the fast growing and most dynamic communities in the Greater Toronto Area.