One of the largest business law practices in Canada with 200+ lawyers, Cassels Brock is focused on serving the transaction, advocacy and advisory needs of the country’s most dynamic business sectors.
Cassels Brock turned to Idea Workshop to establish awareness for the various practice areas among business, trade and industry media. Specifically, our goal is to elevate the firm’s brand profile in Canada, to facilitate thought leadership in multiple practice areas, to increase the profile of individual lawyers, and to generate press coverage that supports business development goals. Media relations efforts focus on ensuring Cassels Brock’s message is understood, priority practice areas identified and lawyers expert opinions heard.
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