Dormeo Canada

Media relations / consumer events / influencer engagement / social contesting

Dormeo UK was expanding operations in North America and preparing to launch their luxury bedding line in Canada through an exclusive retail partnership with Sleep Country Canada (SCC). Filling a gap in the marketplace, their memory foam-spring mattresses and pillows utilized a patented new technology created by Belgian inventor Willy Poppe and were poised to create a sought-after new category in the bedding sector.